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خانه كتاب الكترونيکی The Power of Habit: Why We Do What We Do in Life and Business
Thinking, Fast and Slow 2,000 تومان
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The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change 2,000 تومان

The Power of Habit: Why We Do What We Do in Life and Business

2,000 تومان

by Charles Duhigg

OVER 60 WEEKS ON THE NEW YORK TIMES BESTSELLER LIST

With a new Afterword by the author
 
In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

NEW YORK TIMES BESTSELLER • NPR BESTSELLER • WASHINGTON POST BESTSELLER • LOS ANGELES TIMES BESTSELLER • USA TODAY BESTSELLER • PUBLISHERS WEEKLY BESTSELLER

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Wall Street Journal • Financial Times

“Sharp, provocative, and useful.”—Jim Collins

“Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times

“A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
 
“You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind
 
“Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review

“Cue: see cover. Routine: read book. Reward: fully comprehend the art of manipulation.”—Bloomberg Businessweek
 
“Absolutely fascinating.”—Wired

“A fresh examination of how routine behaviors take hold and whether they are susceptible to change . . . The stories that Duhigg has knitted together are all fascinating in their own right, but take on an added dimension when wedded to his examination of habits.”— Associated Press
 
“There’s been a lot of research over the past several years about how our habits shape us, and this work is beautifully described in the new book The Power of Habit.”—David Brooks, The New York Times
 
“A first-rate book—based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits.”—The Economist
 
“I have been spinning like a top since reading The Power of Habit, New York Times journalist Charles Duhigg’s fascinating best-seller about how people, businesses and organizations develop the positive routines that make them productive—and happy.”—The Washington Post

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دسته: كتاب الكترونيکی برچسب: Charles Duhigg, Random House Trade Paperbacks
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  • Paperback: ۳۷۱ pages
  • Publisher: Random House Trade Paperbacks (January 7, 2014)
  • Language: English
  • ISBN-10: ۰۸۱۲۹۸۱۶۰X
  • ISBN-13: ۹۷۸-۰۸۱۲۹۸۱۶۰۵
  • Product Dimensions: ۵.۱ x 0.8 x 8 inches
  • Shipping Weight: ۹.۶ ounces (View shipping rates and policies)
  • Average Customer Review: ۴.۵ out of 5 stars  See all reviews (۴,۱۸۸ customer reviews)
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The Golden Ratio: The Story of PHI, the World’s Most Astonishing Number

5,000 تومان

by Mario Livio

Throughout history, thinkers from mathematicians to theologians have pondered the mysterious relationship between numbers and the nature of reality. In this fascinating book, Mario Livio tells the tale of a number at the heart of that mystery: phi, or 1.6180339887...This curious mathematical relationship, widely known as "The Golden Ratio," was discovered by Euclid more than two thousand years ago because of its crucial role in the construction of the pentagram, to which magical properties had been attributed. Since then it has shown a propensity to appear in the most astonishing variety of places, from mollusk shells, sunflower florets, and rose petals to the shape of the galaxy. Psychological studies have investigated whether the Golden Ratio is the most aesthetically pleasing proportion extant, and it has been asserted that the creators of the Pyramids and the Parthenon employed it. It is believed to feature in works of art from Leonardo da Vinci's Mona Lisa to Salvador Dali's The Sacrament of the Last Supper, and poets and composers have used it in their works. It has even been found to be connected to the behavior of the stock market!

The Golden Ratio is a captivating journey through art and architecture, botany and biology, physics and mathematics. It tells the human story of numerous phi-fixated individuals, including the followers of Pythagoras who believed that this proportion revealed the hand of God; astronomer Johannes Kepler, who saw phi as the greatest treasure of geometry; such Renaissance thinkers as mathematician Leonardo Fibonacci of Pisa; and such masters of the modern world as Goethe, Cezanne, Bartok, and physicist Roger Penrose. Wherever his quest for the meaning of phi takes him, Mario Livio reveals the world as a place where order, beauty, and eternal mystery will always coexist.

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The God Delusion

2,000 تومان

by Richard Dawkins

A preeminent scientist -- and the world's most prominent atheist -- asserts the irrationality of belief in God and the grievous harm religion has inflicted on society, from the Crusades to 9/11.

With rigor and wit, Dawkins examines God in all his forms, from the sex-obsessed tyrant of the Old Testament to the more benign (but still illogical) Celestial Watchmaker favored by some Enlightenment thinkers. He eviscerates the major arguments for religion and demonstrates the supreme improbability of a supreme being. He shows how religion fuels war, foments bigotry, and abuses children, buttressing his points with historical and contemporary evidence. The God Delusion makes a compelling case that belief in God is not just wrong but potentially deadly. It also offers exhilarating insight into the advantages of atheism to the individual and society, not the least of which is a clearer, truer appreciation of the universe's wonders than any faith could ever muster.

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The End of Faith: Religion, Terror, and the Future of Reason

2,000 تومان

by Sam Harris

"The End of Faith articulates the dangers and absurdities of organized religion so fiercely and so fearlessly that I felt relieved as I read it, vindicated....Harris writes what a sizable number of us think, but few are willing to say."―Natalie Angier, ?New York Times

In ?The End of Faith?, Sam Harris delivers a startling analysis of the clash between reason and religion in the modern world. He offers a vivid, historical tour of our willingness to suspend reason in favor of religious beliefs―even when these beliefs inspire the worst human atrocities. While warning against the encroachment of organized religion into world politics, Harris draws on insights from neuroscience, philosophy, and Eastern mysticism to deliver a call for a truly modern foundation for ethics and spirituality that is both secular and humanistic. Winner of the 2005 PEN/Martha Albrand Award for Nonfiction.

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The Smartest Kids in the World: And How They Got That Way

2,000 تومان

by Amanda Ripley

How do other countries create “smarter” kids? What is it like to be a child in the world’s new education superpowers? The Smartest Kids in the World “gets well beneath the glossy surfaces of these foreign cultures and manages to make our own culture look newly strange....The question is whether the startling perspective provided by this masterly book can also generate the will to make changes” (The New York Times Book Review).

In a handful of nations, virtually all children are learning to make complex arguments and solve problems they’ve never seen before. They are learning to think, in other words, and to thrive in the modern economy. Inspired to find answers for our own children, author and Time magazine journalist Amanda Ripley follows three Americans embed­ded in these countries for one year. Kim, fifteen, raises $10,000 so she can move from Oklahoma to Finland; Eric, eighteen, trades his high-achieving Minnesota suburb for a booming city in South Korea; and Tom, seventeen, leaves a historic Pennsylvania village for Poland.

Through these young informants, Ripley meets battle-scarred reformers, sleep-deprived zombie students, and a teacher who earns $4 million a year. Their stories, along with groundbreaking research into learning in other cultures, reveal a pattern of startling transformation: none of these countries had many “smart” kids a few decades ago. Things had changed. Teaching had become more rigorous; parents had focused on things that mattered; and children had bought into the promise of education.

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Darwin’s Doubt: The Explosive Origin of Animal Life and the Case for Intelligent Design

5,000 تومان

by Stephen C. Meyer

When Charles Darwin finished The Origin of Species, he thought that he had explained every clue, but one. Though his theory could explain many facts, Darwin knew that there was a significant event in the history of life that his theory did not explain. During this event, the “Cambrian explosion,” many animals suddenly appeared in the fossil record without apparent ancestors in earlier layers of rock.

In Darwin’s Doubt, Stephen C. Meyer tells the story of the mystery surrounding this explosion of animal life—a mystery that has intensified, not only because the expected ancestors of these animals have not been found, but because scientists have learned more about what it takes to construct an animal. During the last half century, biologists have come to appreciate the central importance of biological information—stored in DNA and elsewhere in cells—to building animal forms.

Expanding on the compelling case he presented in his last book, Signature in the Cell, Meyer argues that the origin of this information, as well as other mysterious features of the Cambrian event, are best explained by intelligent design, rather than purely undirected evolutionary processes.

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Bosch Automotive Electrics and Automotive Electronics

5,000 تومان

by Robert Bosch GmbH

This is a complete reference guide to automotive electrics and electronics. This new edition of the definitive reference for automotive engineers, compiled by one of the world's largest automotive equipment suppliers, includes new and updated material. As in previous editions different topics are covered in a concise but descriptive way backed up by diagrams, graphs, photographs and tables enabling the reader to better comprehend the subject. This fifth edition revises the classical topics of the vehicle electrical systems such as system architecture, control, components and sensors. There is now greater detail on electronics and their application in the motor vehicle, including electrical energy management (EEM) and discusses the topic of inter system networking within the vehicle. It also includes a description of the concept of hybrid drive a topic that is particularly current due to its ability to reduce fuel consumption and therefore CO2 emissions.This book will benefit automotive engineers and design engineers, automotive technicians in training and mechanics and technicians in garages. It may also be of interest to teachers/ lecturers and students at vocational colleges, and enthusiasts.​

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?Who Was King Tut

2,000 تومان

by Roberta Edwards (Author), True Kelley (Illustrator)

Ever since Howard Carter uncovered King Tutankhamun’s tomb in 1922, the young pharaoh has become a symbol of the wealth and mystery of ancient Egypt. Now, a two-and-a-half-year-long museum exhibit of Tut’s treasures is touring major cities in the U.S., drawing record crowds. This Who Was . . . ? is complete with 100 black-andwhite illustrations and explains the life and times of this ancient Egyptian ruler, covering the story of the tomb’s discovery, as well as myths and so-called mummy curses.

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The Truth About Muhammad: Founder of the World’s Most Intolerant Religion

2,000 تومان

by Robert Spence

Muhammad: a frank look at his influential (and violent) life and teachings

In The Truth about Muhammad, New York Times bestselling author and Islam expert Robert Spencer offers an honest and telling portrait of the founder of Islam-perhaps the first such portrait in half a century-unbounded by fear and political correctness, unflinching, and willing to face the hard facts about Muhammad's life that continue to affect our world today.

From Muhammad's first "revelation" from Allah (which filled him with terror that he was demonpossessed) to his deathbed (from which he called down curses upon Jews and Christians), it's all here-told with extensive documentation from the sources that Muslims themselves consider most reliable about Muhammad.

Spencer details Muhammad's development from a preacher of hellfire and damnation into a political and military leader who expanded his rule by force of arms, promising his warriors luridly physical delights in Paradise if they were killed in his cause. He explains how the Qur'an's teaching on warfare against unbelievers developed-with constant war to establish the hegemony of Islamic law as the last stage.

Spencer also gives the truth about Muhammad's convenient "revelations" justifying his own licentiousness; his joy in the brutal murders of his enemies; and above all, his clear marching orders to his followers to convert non-Muslims to Islam-or force them to live as inferiors under Islamic rule.

In The Truth about Muhammad, you'll learn

- The truth about Muhammad's multiple marriages (including one to a nine-year-old) - How Muhammad set legal standards that make it virtually impossible to prove rape in Islamic countries - How Muhammad's example justifies jihad and terrorism - The real "Satanic verses" incident (not the Salman Rushdie version) that remains a scandal to Muslims - How Muhammad's faulty knowledge of Judaism and Christianity has influenced Islamic theology--and colored Muslim relations with Jews and Christians to this day.

Recognizing the true nature of Islam, Spencer argues, is essential for judging the prospects for largescale Islamic reform, the effective prosecution of the War on Terror, the democracy project in Afghanistan and Iraq, and immigration and border control to protect the United States from terrorism.

All of which makes it crucial for every citizen (and policymaker) who loves freedom to read and ponder The Truth about Muhammad

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our Inner Fish: A Journey into the 3.5-Billion-Year History of the Human Body

5,000 تومان

by Neil Shubin

Neil Shubin, the paleontologist and professor of anatomy who co-discovered Tiktaalik, the “fish with hands,” tells the story of our bodies as you've never heard it before. The basis for the PSB series.

By examining fossils and DNA, he shows us that our hands actually resemble fish fins, our heads are organized like long-extinct jawless fish, and major parts of our genomes look and function like those of worms and bacteria. Your Inner Fish makes us look at ourselves and our world in an illuminating new light. This is science writing at its finest—enlightening, accessible and told with irresistible enthusiasm.

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The Eerie Silence: Renewing Our Search for Alien Intelligence

2,000 تومان

by Paul Davies

One of the world’s leading scientists explains why—and how—the search for intelligent life beyond Earth should be expanded.

Fifty years ago, a young astronomer named Frank Drake first pointed a radio telescope at nearby stars in the hope of picking up a signal from an alien civilization. Thus began one of the boldest scientific projects in history, the Search for Extraterrestrial Intelligence (SETI). After a half-century of scanning the skies, however, astronomers have little to report but an eerie silence—eerie because many scientists are convinced that the universe is teeming with life. Physicist and astrobiologist Paul Davies has been closely involved with SETI for three decades and chairs the SETI Post-Detection Taskgroup, charged with deciding what to do if we’re suddenly confronted with evidence of alien intelligence. He believes the search so far has fallen into an anthropocentric trap—assuming that an alien species will look, think, and behave much like us. In this provocative book Davies refocuses the search, challenging existing ideas of what form an alien intelligence might take, how it might try to communicate with us, and how we should respond if it does.

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What If?: Serious Scientific Answers to Absurd Hypothetical Questions

5,000 تومان

by Randall Munroe

From the creator of the wildly popular webcomic xkcd, hilarious and informative answers to important questions you probably never thought to ask.

Millions of people visit xkcd.com each week to read Randall Munroe’s iconic webcomic. His stick-figure drawings about science, technology, language, and love have a large and passionate following.

Fans of xkcd ask Munroe a lot of strange questions. What if you tried to hit a baseball pitched at 90 percent the speed of light? How fast can you hit a speed bump while driving and live? If there was a robot apocalypse, how long would humanity last?

In pursuit of answers, Munroe runs computer simulations, pores over stacks of declassified military research memos, solves differential equations, and consults with nuclear reactor operators. His responses are masterpieces of clarity and hilarity, complemented by signature xkcd comics. They often predict the complete annihilation of humankind, or at least a really big explosion.

The book features new and never-before-answered questions, along with updated and expanded versions of the most popular answers from the xkcd website. What If? will be required reading for xkcd fans and anyone who loves to ponder the hypothetical.

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Death by Black Hole: And Other Cosmic Quandaries

5,000 تومان

by Neil deGrasse Tyson

“[Tyson] tackles a great range of subjects . . . with great humor, humility, and―most important― humanity.” ―Entertainment Weekly

Loyal readers of the monthly "Universe" essays in Natural History magazine have long recognized Neil deGrasse Tyson's talent for guiding them through the mysteries of the cosmos with clarity and enthusiasm. Bringing together more than forty of Tyson's favorite essays, ?Death by Black Hole? explores a myriad of cosmic topics, from what it would be like to be inside a black hole to the movie industry's feeble efforts to get its night skies right. One of America's best-known astrophysicists, Tyson is a natural teacher who simplifies the complexities of astrophysics while sharing his infectious fascination for our universe.

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The Power of Habit: Why We Do What We Do in Life and Business

2,000 تومان
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