- Paperback: ۳۷۱ pages
- Publisher: Random House Trade Paperbacks (January 7, 2014)
- Language: English
- ISBN-10: ۰۸۱۲۹۸۱۶۰X
- ISBN-13: ۹۷۸-۰۸۱۲۹۸۱۶۰۵
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The Power of Habit: Why We Do What We Do in Life and Business
2,000 تومان
by
OVER 60 WEEKS ON THE NEW YORK TIMES BESTSELLER LIST
With a new Afterword by the author
In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
NEW YORK TIMES BESTSELLER • NPR BESTSELLER • WASHINGTON POST BESTSELLER • LOS ANGELES TIMES BESTSELLER • USA TODAY BESTSELLER • PUBLISHERS WEEKLY BESTSELLER
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Wall Street Journal • Financial Times
“Sharp, provocative, and useful.”—Jim Collins
“Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times
“A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
“You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind
“Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review
“Cue: see cover. Routine: read book. Reward: fully comprehend the art of manipulation.”—Bloomberg Businessweek
“Absolutely fascinating.”—Wired
“A fresh examination of how routine behaviors take hold and whether they are susceptible to change . . . The stories that Duhigg has knitted together are all fascinating in their own right, but take on an added dimension when wedded to his examination of habits.”— Associated Press
“There’s been a lot of research over the past several years about how our habits shape us, and this work is beautifully described in the new book The Power of Habit.”—David Brooks, The New York Times
“A first-rate book—based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits.”—The Economist
“I have been spinning like a top since reading The Power of Habit, New York Times journalist Charles Duhigg’s fascinating best-seller about how people, businesses and organizations develop the positive routines that make them productive—and happy.”—The Washington Post
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The God Delusion
by
A preeminent scientist -- and the world's most prominent atheist -- asserts the irrationality of belief in God and the grievous harm religion has inflicted on society, from the Crusades to 9/11.
With rigor and wit, Dawkins examines God in all his forms, from the sex-obsessed tyrant of the Old Testament to the more benign (but still illogical) Celestial Watchmaker favored by some Enlightenment thinkers. He eviscerates the major arguments for religion and demonstrates the supreme improbability of a supreme being. He shows how religion fuels war, foments bigotry, and abuses children, buttressing his points with historical and contemporary evidence. The God Delusion makes a compelling case that belief in God is not just wrong but potentially deadly. It also offers exhilarating insight into the advantages of atheism to the individual and society, not the least of which is a clearer, truer appreciation of the universe's wonders than any faith could ever muster.
Time Reborn: From the Crisis in Physics to the Future of the Universe – April 8, 2014
by Lee Smolin
"If you are looking for a bracing alternative vision of physics built from the ground up, Smolin's Time Reborn will take you to the mountaintop." — NPR
What is time?
It’s the sort of question we rarely ask because it seems so obvious. And yet, to a physicist, time is simply a human construct and an illusion. If you could somehow get outside the universe and observe it from there, you would see that every moment has always existed and always will. Lee Smolin disagrees, and inTime Reborn he lays out the case why.
Developments in physics and cosmology point toward the reality of time and the openness of the future. Smolin’s groundbreaking theory postulates that physical laws can evolve over time and the future is not yet determined. Newton’s fundamental laws may not remain so fundamental. Time Reborn serves as a popular primer and investigation of time, both what it is and how the true nature of it impacts our world.
"He challenges not only Einstein’s relativity, but also the very notion of natural laws as immutable truths." — Economist
“One of the essential books of the twenty-first century . . . Smolin provides a much-needed dose of clarity about time, with implications that go far beyond physics to economics, politics, and personal philosophy.” — Jaron Lanier, author of You Are Not a Gadget
The Golden Ratio: The Story of PHI, the World’s Most Astonishing Number
by
Throughout history, thinkers from mathematicians to theologians have pondered the mysterious relationship between numbers and the nature of reality. In this fascinating book, Mario Livio tells the tale of a number at the heart of that mystery: phi, or 1.6180339887...This curious mathematical relationship, widely known as "The Golden Ratio," was discovered by Euclid more than two thousand years ago because of its crucial role in the construction of the pentagram, to which magical properties had been attributed. Since then it has shown a propensity to appear in the most astonishing variety of places, from mollusk shells, sunflower florets, and rose petals to the shape of the galaxy. Psychological studies have investigated whether the Golden Ratio is the most aesthetically pleasing proportion extant, and it has been asserted that the creators of the Pyramids and the Parthenon employed it. It is believed to feature in works of art from Leonardo da Vinci's Mona Lisa to Salvador Dali's The Sacrament of the Last Supper, and poets and composers have used it in their works. It has even been found to be connected to the behavior of the stock market!
The Golden Ratio is a captivating journey through art and architecture, botany and biology, physics and mathematics. It tells the human story of numerous phi-fixated individuals, including the followers of Pythagoras who believed that this proportion revealed the hand of God; astronomer Johannes Kepler, who saw phi as the greatest treasure of geometry; such Renaissance thinkers as mathematician Leonardo Fibonacci of Pisa; and such masters of the modern world as Goethe, Cezanne, Bartok, and physicist Roger Penrose. Wherever his quest for the meaning of phi takes him, Mario Livio reveals the world as a place where order, beauty, and eternal mystery will always coexist.
Word Power Made Easy: The Complete Handbook for Building a Superior Vocabulary Mass Market
by Norman Lewis
The most effective English language vocabulary builder available: this time-tested classic has helped millions achieve mastery of English both in its written and spoken forms. Word Power Made Easy provides a simple, step-by-step method for increasing knowledge and mastery of the language. Arranged in thematic sections—on everything from how to flatter friends and insult enemies to how to talk precisely about science and medicine—the book is written in a lively, accessible, and often humorous style, presenting ideas and a method of broadening your knowledge as an integral part of vocabulary-building. The author delves into etymology to arm the reader to decode unfamiliar words, provides phonetic pronunciations, gives tips on avoiding common spelling errors, and offers useful sections on which fussy, old-fashioned grammar rules are valid and which are outdated or misguided and can be safely ignored. Loaded with helpful reviews, progress checks, and quizzes to reinforce the material, this classic resource—first published sixty years ago—has helped millions learn to speak and write with greater sophistication.
our Inner Fish: A Journey into the 3.5-Billion-Year History of the Human Body
by Neil Shubin
Neil Shubin, the paleontologist and professor of anatomy who co-discovered Tiktaalik, the “fish with hands,” tells the story of our bodies as you've never heard it before. The basis for the PSB series.
By examining fossils and DNA, he shows us that our hands actually resemble fish fins, our heads are organized like long-extinct jawless fish, and major parts of our genomes look and function like those of worms and bacteria. Your Inner Fish makes us look at ourselves and our world in an illuminating new light. This is science writing at its finest—enlightening, accessible and told with irresistible enthusiasm.
The Brain’s Way of Healing: Remarkable Discoveries and Recoveries from the Frontiers of Neuroplasticity
by
NEW YORK TIMES BESTSELLER
The New York Times–bestselling author of The Brain That Changes Itself presents astounding advances in the treatment of brain injury and illness. Now in an updated and expanded paperback edition.
Winner of the 2015 Gold Nautilus Award in Science & Cosmology
In his groundbreaking work The Brain That Changes Itself, Norman Doidge introduced readers to neuroplasticity—the brain’s ability to change its own structure and function in response to activity and mental experience. Now his revolutionary new book shows how the amazing process of neuroplastic healing really works. The Brain’s Way of Healing describes natural, noninvasive avenues into the brain provided by the energy around us—in light, sound, vibration, and movement—that can awaken the brain’s own healing capacities without producing unpleasant side effects. Doidge explores cases where patients alleviated chronic pain; recovered from debilitating strokes, brain injuries, and learning disorders; overcame attention deficit and learning disorders; and found relief from symptoms of autism, multiple sclerosis, Parkinson’s disease, and cerebral palsy. And we learn how to vastly reduce the risk of dementia, with simple approaches anyone can use.
For centuries it was believed that the brain’s complexity prevented recovery from damage or disease. The Brain’s Way of Healing shows that this very sophistication is the source of a unique kind of healing. As he did so lucidly in The Brain That Changes Itself, Doidge uses stories to present cutting-edge science with practical real-world applications, and principles that everyone can apply to improve their brain’s performance and health.
How to Clone a Mammoth: The Science of De-Extinction
by
Could extinct species, like mammoths and passenger pigeons, be brought back to life? The science says yes. In How to Clone a Mammoth, Beth Shapiro, evolutionary biologist and pioneer in "ancient DNA" research, walks readers through the astonishing and controversial process of de-extinction. From deciding which species should be restored, to sequencing their genomes, to anticipating how revived populations might be overseen in the wild, Shapiro vividly explores the extraordinary cutting-edge science that is being used--today--to resurrect the past. Journeying to far-flung Siberian locales in search of ice age bones and delving into her own research--as well as those of fellow experts such as Svante Paabo, George Church, and Craig Venter--Shapiro considers de-extinction's practical benefits and ethical challenges. Would de-extinction change the way we live? Is this really cloning? What are the costs and risks? And what is the ultimate goal?
Using DNA collected from remains as a genetic blueprint, scientists aim to engineer extinct traits--traits that evolved by natural selection over thousands of years--into living organisms. But rather than viewing de-extinction as a way to restore one particular species, Shapiro argues that the overarching goal should be the revitalization and stabilization of contemporary ecosystems. For example, elephants with genes modified to express mammoth traits could expand into the Arctic, re-establishing lost productivity to the tundra ecosystem.
Looking at the very real and compelling science behind an idea once seen as science fiction, How to Clone a Mammoth demonstrates how de-extinction will redefine conservation's future.
The Selfish Gene: 30th Anniversary Edition–with a new Introduction by the Author
by
Richard Dawkins' brilliant reformulation of the theory of natural selection has the rare distinction of having provoked as much excitement and interest outside the scientific community as within it. His theories have helped change the whole nature of the study of social biology, and have forced thousands of readers to rethink their beliefs about life. In his internationally bestselling, now classic volume, The Selfish Gene, Dawkins explains how the selfish gene can also be a subtle gene. The world of the selfish gene revolves around savage competition, ruthless exploitation, and deceit, and yet, Dawkins argues, acts of apparent altruism do exist in nature. Bees, for example, will commit suicide when they sting to protect the hive, and birds will risk their lives to warn the flock of an approaching hawk. This 30th anniversary edition of Dawkins' fascinating book retains all original material, including the two enlightening chapters added in the second edition. In a new Introduction the author presents his thoughts thirty years after the publication of his first and most famous book, while the inclusion of the two-page original Foreword by brilliant American scientist Robert Trivers shows the enthusiastic reaction of the scientific community at that time. This edition is a celebration of a remarkable exposition of evolutionary thought, a work that has been widely hailed for its stylistic brilliance and deep scientific insights, and that continues to stimulate whole new areas of research today.
The Sixth Extinction: An Unnatural History
by
WINNER OF THE PULITZER PRIZE ONE OF THE NEW YORK TIMES BOOK REVIEW'S 10 BEST BOOKS OF THE YEAR A NEW YORK TIMES BESTSELLER A NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST
A major book about the future of the world, blending intellectual and natural history and field reporting into a powerful account of the mass extinction unfolding before our eyes Over the last half-billion years, there have been Five mass extinctions, when the diversity of life on earth suddenly and dramatically contracted. Scientists around the world are currently monitoring the sixth extinction, predicted to be the most devastating extinction event since the asteroid impact that wiped out the dinosaurs. This time around, the cataclysm is us. In prose that is at once frank, entertaining, and deeply informed, New Yorker writer Elizabeth Kolbert tells us why and how human beings have altered life on the planet in a way no species has before. Interweaving research in half a dozen disciplines, descriptions of the fascinating species that have already been lost, and the history of extinction as a concept, Kolbert provides a moving and comprehensive account of the disappearances occurring before our very eyes. She shows that the sixth extinction is likely to be mankind's most lasting legacy, compelling us to rethink the fundamental question of what it means to be human.
Death by Black Hole: And Other Cosmic Quandaries
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“[Tyson] tackles a great range of subjects . . . with great humor, humility, and―most important― humanity.” ―Entertainment Weekly
Loyal readers of the monthly "Universe" essays in Natural History magazine have long recognized Neil deGrasse Tyson's talent for guiding them through the mysteries of the cosmos with clarity and enthusiasm. Bringing together more than forty of Tyson's favorite essays, ?Death by Black Hole? explores a myriad of cosmic topics, from what it would be like to be inside a black hole to the movie industry's feeble efforts to get its night skies right. One of America's best-known astrophysicists, Tyson is a natural teacher who simplifies the complexities of astrophysics while sharing his infectious fascination for our universe.
Sapiens: A Brief History of Humankind
by Yuval Noah Harari
New York Times Bestseller
A Summer Reading Pick for President Barack Obama, Bill Gates, and Mark Zuckerberg
From a renowned historian comes a groundbreaking narrative of humanity’s creation and evolution—a #1 international bestseller—that explores the ways in which biology and history have defined us and enhanced our understanding of what it means to be “human.”
One hundred thousand years ago, at least six different species of humans inhabited Earth. Yet today there is only one—homo sapiens. What happened to the others? And what may happen to us?
Most books about the history of humanity pursue either a historical or a biological approach, but Dr. Yuval Noah Harari breaks the mold with this highly original book that begins about 70,000 years ago with the appearance of modern cognition. From examining the role evolving humans have played in the global ecosystem to charting the rise of empires, Sapiens integrates history and science to reconsider accepted narratives, connect past developments with contemporary concerns, and examine specific events within the context of larger ideas.
Dr. Harari also compels us to look ahead, because over the last few decades humans have begun to bend laws of natural selection that have governed life for the past four billion years. We are acquiring the ability to design not only the world around us, but also ourselves. Where is this leading us, and what do we want to become?
Featuring 27 photographs, 6 maps, and 25 illustrations/diagrams, this provocative and insightful work is sure to spark debate and is essential reading for aficionados of Jared Diamond, James Gleick, Matt Ridley, Robert Wright, and Sharon Moalem.
The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution
by
Following his blockbuster biography of Steve Jobs, Walter Isaacson’s New York Times bestselling and critically acclaimed The Innovators is a “riveting, propulsive, and at times deeply moving” (The Atlantic) story of the people who created the computer and the Internet.
What were the talents that allowed certain inventors and entrepreneurs to turn their visionary ideas into disruptive realities? What led to their creative leaps? Why did some succeed and others fail?
The Innovators is a masterly saga of collaborative genius destined to be the standard history of the digital revolution—and an indispensable guide to how innovation really happens. Isaacson begins the adventure with Ada Lovelace, Lord Byron’s daughter, who pioneered computer programming in the 1840s. He explores the fascinating personalities that created our current digital revolution, such as Vannevar Bush, Alan Turing, John von Neumann, J.C.R. Licklider, Doug Engelbart, Robert Noyce, Bill Gates, Steve Wozniak, Steve Jobs, Tim Berners-Lee, and Larry Page.
This is the story of how their minds worked and what made them so inventive. It’s also a narrative of how their ability to collaborate and master the art of teamwork made them even more creative. For an era that seeks to foster innovation, creativity, and teamwork, The Innovators is “a sweeping and surprisingly tenderhearted history of the digital age” (The New York Times).
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