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- Publisher: Random House Trade Paperbacks (January 7, 2014)
- Language: English
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The Power of Habit: Why We Do What We Do in Life and Business
2,000 تومان
by
OVER 60 WEEKS ON THE NEW YORK TIMES BESTSELLER LIST
With a new Afterword by the author
In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
NEW YORK TIMES BESTSELLER • NPR BESTSELLER • WASHINGTON POST BESTSELLER • LOS ANGELES TIMES BESTSELLER • USA TODAY BESTSELLER • PUBLISHERS WEEKLY BESTSELLER
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Wall Street Journal • Financial Times
“Sharp, provocative, and useful.”—Jim Collins
“Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times
“A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
“You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind
“Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review
“Cue: see cover. Routine: read book. Reward: fully comprehend the art of manipulation.”—Bloomberg Businessweek
“Absolutely fascinating.”—Wired
“A fresh examination of how routine behaviors take hold and whether they are susceptible to change . . . The stories that Duhigg has knitted together are all fascinating in their own right, but take on an added dimension when wedded to his examination of habits.”— Associated Press
“There’s been a lot of research over the past several years about how our habits shape us, and this work is beautifully described in the new book The Power of Habit.”—David Brooks, The New York Times
“A first-rate book—based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits.”—The Economist
“I have been spinning like a top since reading The Power of Habit, New York Times journalist Charles Duhigg’s fascinating best-seller about how people, businesses and organizations develop the positive routines that make them productive—and happy.”—The Washington Post
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The Truth About Muhammad: Founder of the World’s Most Intolerant Religion
by
Muhammad: a frank look at his influential (and violent) life and teachings
In The Truth about Muhammad, New York Times bestselling author and Islam expert Robert Spencer offers an honest and telling portrait of the founder of Islam-perhaps the first such portrait in half a century-unbounded by fear and political correctness, unflinching, and willing to face the hard facts about Muhammad's life that continue to affect our world today.
From Muhammad's first "revelation" from Allah (which filled him with terror that he was demonpossessed) to his deathbed (from which he called down curses upon Jews and Christians), it's all here-told with extensive documentation from the sources that Muslims themselves consider most reliable about Muhammad.
Spencer details Muhammad's development from a preacher of hellfire and damnation into a political and military leader who expanded his rule by force of arms, promising his warriors luridly physical delights in Paradise if they were killed in his cause. He explains how the Qur'an's teaching on warfare against unbelievers developed-with constant war to establish the hegemony of Islamic law as the last stage.
Spencer also gives the truth about Muhammad's convenient "revelations" justifying his own licentiousness; his joy in the brutal murders of his enemies; and above all, his clear marching orders to his followers to convert non-Muslims to Islam-or force them to live as inferiors under Islamic rule.
In The Truth about Muhammad, you'll learn
- The truth about Muhammad's multiple marriages (including one to a nine-year-old) - How Muhammad set legal standards that make it virtually impossible to prove rape in Islamic countries - How Muhammad's example justifies jihad and terrorism - The real "Satanic verses" incident (not the Salman Rushdie version) that remains a scandal to Muslims - How Muhammad's faulty knowledge of Judaism and Christianity has influenced Islamic theology--and colored Muslim relations with Jews and Christians to this day.
Recognizing the true nature of Islam, Spencer argues, is essential for judging the prospects for largescale Islamic reform, the effective prosecution of the War on Terror, the democracy project in Afghanistan and Iraq, and immigration and border control to protect the United States from terrorism.
All of which makes it crucial for every citizen (and policymaker) who loves freedom to read and ponder The Truth about Muhammad
Seven Brief Lessons on Physics
by
Look out for Carlo Rovelli's next book, Reality Is Not What It Seems.
Instant New York Times Bestseller
“One of the year’s most entrancing books about science.”—The Wall Street Journal
“Clear, elegant...a whirlwind tour of some of the biggest ideas in physics.”—The New York Times Book Review
This playful, entertaining, and mind-bending introduction to modern physics briskly explains Einstein's general relativity, quantum mechanics, elementary particles, gravity, black holes, the complex architecture of the universe, and the role humans play in this weird and wonderful world. Carlo Rovelli, a renowned theoretical physicist, is a delightfully poetic and philosophical scientific guide. He takes us to the frontiers of our knowledge: to the most minute reaches of the fabric of space, back to the origins of the cosmos, and into the workings of our minds. The book celebrates the joy of discovery. “Here, on the edge of what we know, in contact with the ocean of the unknown, shines the mystery and the beauty of the world,” Rovelli writes. “And it’s breathtaking.”
The Greatest Show on Earth: The Evidence for Evolution
by
Richard Dawkins transformed our view of God in his blockbuster, The God Delusion, which sold more than 2 million copies in English alone. He revolutionized the way we see natural selection in the seminal bestseller The Selfish Gene. Now, he launches a fierce counterattack against proponents of "Intelligent Design" in his New York Times bestseller, The Greatest Show on Earth.
"Intelligent Design" is being taught in our schools; educators are being asked to "teach the controversy" behind evolutionary theory. There is no controversy. Dawkins sifts through rich layers of scientific evidence—from living examples of natural selection to clues in the fossil record; from natural clocks that mark the vast epochs wherein evolution ran its course to the intricacies of developing embryos; from plate tectonics to molecular genetics—to make the airtight case that "we find ourselves perched on one tiny twig in the midst of a blossoming and flourishing tree of life and it is no accident, but the direct consequence of evolution by non-random selection." His unjaded passion for the natural world turns what might have been a negative argument, exposing the absurdities of the creationist position, into a positive offering to the reader: nothing less than a master’s vision of life, in all its splendor.
Life on the Edge: The Coming of Age of Quantum Biology
by
New York Times Bestseller and an Amazon Best Science Book of 2015
Life is the most extraordinary phenomenon in the known universe; but how did it come to be? Even in an age of cloning and artificial biology, the remarkable truth remains: nobody has ever made anything living entirely out of dead material. Life remains the only way to make life. Are we still missing a vital ingredient in its creation?
Like Richard Dawkins' The Selfish Gene, which provided a new perspective on how evolution works, Life on the Edge alters our understanding of our world's fundamental dynamics. Bringing together first-hand experience at the cutting edge of science with unparalleled gifts of explanation, Jim Al-Khalili and Johnjoe Macfadden reveal that missing ingredient to be quantum mechanics; the phenomena that lie at the heart of this most mysterious of sciences.
Drawing on recent ground-breaking experiments around the world, each chapter in Life on the Edge engages by illustrating one of life's puzzles: How do migrating birds know where to go? How do we really smell the scent of a rose? How do our genes copy themselves with such precision? Life on the Edge accessibly reveals how quantum mechanics can answer these probing questions of the universe.
Guiding the reader through the rapidly unfolding discoveries of the last few years, Al-Khalili and McFadden communicate the excitement of the explosive new field of quantum biology and its potentially revolutionary applications, while offering insights into the biggest puzzle of all: what is life? As they brilliantly demonstrate in these groundbreaking pages, life exists on the quantum edge.
– Winner, Stephen Hawking Medal for Science Communication
Word Power Made Easy: The Complete Handbook for Building a Superior Vocabulary Mass Market
by Norman Lewis
The most effective English language vocabulary builder available: this time-tested classic has helped millions achieve mastery of English both in its written and spoken forms. Word Power Made Easy provides a simple, step-by-step method for increasing knowledge and mastery of the language. Arranged in thematic sections—on everything from how to flatter friends and insult enemies to how to talk precisely about science and medicine—the book is written in a lively, accessible, and often humorous style, presenting ideas and a method of broadening your knowledge as an integral part of vocabulary-building. The author delves into etymology to arm the reader to decode unfamiliar words, provides phonetic pronunciations, gives tips on avoiding common spelling errors, and offers useful sections on which fussy, old-fashioned grammar rules are valid and which are outdated or misguided and can be safely ignored. Loaded with helpful reviews, progress checks, and quizzes to reinforce the material, this classic resource—first published sixty years ago—has helped millions learn to speak and write with greater sophistication.
Quantum Enigma: Physics Encounters Consciousness 2nd Edition
by Bruce Rosenblum (Author), Fred Kuttner (Author)
In trying to understand the atom, physicists built quantum mechanics, the most successful theory in science and the basis of one-third of our economy. They found, to their embarrassment, that with their theory, physics encounters consciousness. Authors Bruce Rosenblum and Fred Kuttner explain all this in non-technical terms with help from some fanciful stories and anecdotes about the theory's developers. They present the quantum mystery honestly, emphasizing what is and what is not speculation. Quantum Enigma's description of the experimental quantum facts, and the quantum theory explaining them, is undisputed. Interpreting what it all means, however, is heatedly controversial. But every interpretation of quantum physics involves consciousness. Rosenblum and Kuttner therefore turn to exploring consciousness itself--and encounter quantum mechanics. Free will and anthropic principles become crucial issues, and the connection of consciousness with the cosmos suggested by some leading quantum cosmologists is mind-blowing. Readers are brought to a boundary where the particular expertise of physicists is no longer the only sure guide. They will find, instead, the facts and hints provided by quantum mechanics and the ability to speculate for themselves.
In the few decades since the Bell's theorem experiments established the existence of entanglement (Einstein's "spooky action"), interest in the foundations, and the mysteries, of quantum mechanics has accelerated. In recent years, physicists, philosophers, computer engineers, and even biologists have expanded our realization of the significance of quantum phenomena. This second edition includes such advances. The authors have also drawn on many responses from readers and instructors to improve the clarity of the book's explanations.
?Why Evolution Is True
by Jerry A. Coyne
"Coyne's knowledge of evolutionary biology is prodigious, his deployment of it as masterful as his touch is light." -Richard Dawkins
In the current debate about creationism and intelligent design, there is an element of the controversy that is rarely mentioned-the evidence. Yet the proof of evolution by natural selection is vast, varied, and magnificent. In this succinct and accessible summary of the facts supporting the theory of natural selection, Jerry A. Coyne dispels common misunderstandings and fears about evolution and clearly confirms the scientific truth that supports this amazing process of change. Weaving together the many threads of modern work in genetics, paleontology, geology, molecular biology, and anatomy that demonstrate the "indelible stamp" of the processes first proposed by Darwin, Why Evolution Is True does not aim to prove creationism wrong. Rather, by using irrefutable evidence, it sets out to prove evolution right.
Sapiens: A Brief History of Humankind
by Yuval Noah Harari
New York Times Bestseller
A Summer Reading Pick for President Barack Obama, Bill Gates, and Mark Zuckerberg
From a renowned historian comes a groundbreaking narrative of humanity’s creation and evolution—a #1 international bestseller—that explores the ways in which biology and history have defined us and enhanced our understanding of what it means to be “human.”
One hundred thousand years ago, at least six different species of humans inhabited Earth. Yet today there is only one—homo sapiens. What happened to the others? And what may happen to us?
Most books about the history of humanity pursue either a historical or a biological approach, but Dr. Yuval Noah Harari breaks the mold with this highly original book that begins about 70,000 years ago with the appearance of modern cognition. From examining the role evolving humans have played in the global ecosystem to charting the rise of empires, Sapiens integrates history and science to reconsider accepted narratives, connect past developments with contemporary concerns, and examine specific events within the context of larger ideas.
Dr. Harari also compels us to look ahead, because over the last few decades humans have begun to bend laws of natural selection that have governed life for the past four billion years. We are acquiring the ability to design not only the world around us, but also ourselves. Where is this leading us, and what do we want to become?
Featuring 27 photographs, 6 maps, and 25 illustrations/diagrams, this provocative and insightful work is sure to spark debate and is essential reading for aficionados of Jared Diamond, James Gleick, Matt Ridley, Robert Wright, and Sharon Moalem.
Darwin’s Doubt: The Explosive Origin of Animal Life and the Case for Intelligent Design
by
When Charles Darwin finished The Origin of Species, he thought that he had explained every clue, but one. Though his theory could explain many facts, Darwin knew that there was a significant event in the history of life that his theory did not explain. During this event, the “Cambrian explosion,” many animals suddenly appeared in the fossil record without apparent ancestors in earlier layers of rock.
In Darwin’s Doubt, Stephen C. Meyer tells the story of the mystery surrounding this explosion of animal life—a mystery that has intensified, not only because the expected ancestors of these animals have not been found, but because scientists have learned more about what it takes to construct an animal. During the last half century, biologists have come to appreciate the central importance of biological information—stored in DNA and elsewhere in cells—to building animal forms.
Expanding on the compelling case he presented in his last book, Signature in the Cell, Meyer argues that the origin of this information, as well as other mysterious features of the Cambrian event, are best explained by intelligent design, rather than purely undirected evolutionary processes.
The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution
by
Following his blockbuster biography of Steve Jobs, Walter Isaacson’s New York Times bestselling and critically acclaimed The Innovators is a “riveting, propulsive, and at times deeply moving” (The Atlantic) story of the people who created the computer and the Internet.
What were the talents that allowed certain inventors and entrepreneurs to turn their visionary ideas into disruptive realities? What led to their creative leaps? Why did some succeed and others fail?
The Innovators is a masterly saga of collaborative genius destined to be the standard history of the digital revolution—and an indispensable guide to how innovation really happens. Isaacson begins the adventure with Ada Lovelace, Lord Byron’s daughter, who pioneered computer programming in the 1840s. He explores the fascinating personalities that created our current digital revolution, such as Vannevar Bush, Alan Turing, John von Neumann, J.C.R. Licklider, Doug Engelbart, Robert Noyce, Bill Gates, Steve Wozniak, Steve Jobs, Tim Berners-Lee, and Larry Page.
This is the story of how their minds worked and what made them so inventive. It’s also a narrative of how their ability to collaborate and master the art of teamwork made them even more creative. For an era that seeks to foster innovation, creativity, and teamwork, The Innovators is “a sweeping and surprisingly tenderhearted history of the digital age” (The New York Times).
Undeniable: Evolution and the Science of Creation
by
The New York Times best seller by the host of Bill Nye the Science Guy, with a brand new chapter for the paperback edition! "Evolution is one of the most powerful and important ideas ever developed in the history of science. Every question it raises leads to new answers, new discoveries, and new smarter questions. The science of evolution is as expansive as nature itself. It is also the most meaningful creation story that humans have ever found."-Bill Nye Sparked by a controversial debate in February 2014, Bill Nye has set off on an energetic campaign to spread awareness of evolution and the powerful way it shapes our lives. In Undeniable: Evolution and the Science of Creation, he explains why race does not really exist; evaluates the true promise and peril of genetically modified food; reveals how new species are born, in a dog kennel and in a London subway; takes a stroll through 4.5 billion years of time; and explores the new search for alien life, including aliens right here on Earth.
With infectious enthusiasm, Bill Nye shows that evolution is much more than a rebuttal to creationism; it is an essential way to understand how nature works-and to change the world. It might also help you get a date on a Saturday night.
How to Clone a Mammoth: The Science of De-Extinction
by
Could extinct species, like mammoths and passenger pigeons, be brought back to life? The science says yes. In How to Clone a Mammoth, Beth Shapiro, evolutionary biologist and pioneer in "ancient DNA" research, walks readers through the astonishing and controversial process of de-extinction. From deciding which species should be restored, to sequencing their genomes, to anticipating how revived populations might be overseen in the wild, Shapiro vividly explores the extraordinary cutting-edge science that is being used--today--to resurrect the past. Journeying to far-flung Siberian locales in search of ice age bones and delving into her own research--as well as those of fellow experts such as Svante Paabo, George Church, and Craig Venter--Shapiro considers de-extinction's practical benefits and ethical challenges. Would de-extinction change the way we live? Is this really cloning? What are the costs and risks? And what is the ultimate goal?
Using DNA collected from remains as a genetic blueprint, scientists aim to engineer extinct traits--traits that evolved by natural selection over thousands of years--into living organisms. But rather than viewing de-extinction as a way to restore one particular species, Shapiro argues that the overarching goal should be the revitalization and stabilization of contemporary ecosystems. For example, elephants with genes modified to express mammoth traits could expand into the Arctic, re-establishing lost productivity to the tundra ecosystem.
Looking at the very real and compelling science behind an idea once seen as science fiction, How to Clone a Mammoth demonstrates how de-extinction will redefine conservation's future.
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