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خانه كتاب الكترونيکی Thinking, Fast and Slow
مارا ساد 13,000 تومان
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The Power of Habit: Why We Do What We Do in Life and Business 2,000 تومان

Thinking, Fast and Slow

2,000 تومان

by Daniel Kahneman

Major New York Times bestseller
Winner of the National Academy of Sciences Best Book Award in 2012
Selected by the New York Times Book Review as one of the ten best books of 2011
A Globe and Mail Best Books of the Year 2011 Title
One of The Economist‘s 2011 Books of the Year
One of The Wall Street Journal‘s Best Nonfiction Books of the Year 2011
2013 Presidential Medal of Freedom Recipient
Kahneman’s work with Amos Tversky is the subject of Michael Lewis’s The Undoing Project: A Friendship That Changed Our Minds

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation―each of these can be understood only by knowing how the two systems shape our judgments and decisions.

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives―and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.

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دسته: كتاب الكترونيکی برچسب: Daniel Kahneman, Farrar, Straus and Giroux
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  • Paperback: ۴۹۹ pages
  • Publisher: Farrar, Straus and Giroux; 1st edition (April 2, 2013)
  • Language: English
  • ISBN-10: ۰۳۷۴۵۳۳۵۵۵
  • ISBN-13: ۹۷۸-۰۳۷۴۵۳۳۵۵۷
  • Product Dimensions: ۵.۵ x 1.4 x 8 inches
  • Shipping Weight: ۱۳.۶ ounces (View shipping rates and policies)
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محصولات مرتبط

The Black Hole War: My Battle with Stephen Hawking to Make the World Safe for Quantum Mechanics

2,000 تومان

by Leonard Susskind

At the beginning of the 21st century, physics is being driven to very unfamiliar territory--the domain of the incredibly small and the incredibly heavy. The new world is a world in which both quantum mechanics and gravity are equally important. But mysteries remain. One of the biggest involved black holes. Famed physicist Stephen Hawking claimed that anything sucked in a black hole was lost forever. For three decades, Leonard Susskind and Hawking clashed over the answer to this problem. Finally, in 2004, Hawking conceded.

THE BLACK HOLE WAR will explain the mind-blowing science that finally won out, and the emergence of a new paradigm that argues the world--this catalog, your home, your breakfast, you--is actually a hologram projected from the edges of space.

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The Greatest Show on Earth: The Evidence for Evolution

5,000 تومان

by Richard Dawkins

Richard Dawkins transformed our view of God in his blockbuster, The God Delusion, which sold more than 2 million copies in English alone. He revolutionized the way we see natural selection in the seminal bestseller The Selfish Gene. Now, he launches a fierce counterattack against proponents of "Intelligent Design" in his New York Times bestseller, The Greatest Show on Earth.

"Intelligent Design" is being taught in our schools; educators are being asked to "teach the controversy" behind evolutionary theory. There is no controversy. Dawkins sifts through rich layers of scientific evidence—from living examples of natural selection to clues in the fossil record; from natural clocks that mark the vast epochs wherein evolution ran its course to the intricacies of developing embryos; from plate tectonics to molecular genetics—to make the airtight case that "we find ourselves perched on one tiny twig in the midst of a blossoming and flourishing tree of life and it is no accident, but the direct consequence of evolution by non-random selection." His unjaded passion for the natural world turns what might have been a negative argument, exposing the absurdities of the creationist position, into a positive offering to the reader: nothing less than a master’s vision of life, in all its splendor.

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our Inner Fish: A Journey into the 3.5-Billion-Year History of the Human Body

5,000 تومان

by Neil Shubin

Neil Shubin, the paleontologist and professor of anatomy who co-discovered Tiktaalik, the “fish with hands,” tells the story of our bodies as you've never heard it before. The basis for the PSB series.

By examining fossils and DNA, he shows us that our hands actually resemble fish fins, our heads are organized like long-extinct jawless fish, and major parts of our genomes look and function like those of worms and bacteria. Your Inner Fish makes us look at ourselves and our world in an illuminating new light. This is science writing at its finest—enlightening, accessible and told with irresistible enthusiasm.

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?Why Evolution Is True

5,000 تومان

by Jerry A. Coyne

"Coyne's knowledge of evolutionary biology is prodigious, his deployment of it as masterful as his touch is light." -Richard Dawkins

In the current debate about creationism and intelligent design, there is an element of the controversy that is rarely mentioned-the evidence. Yet the proof of evolution by natural selection is vast, varied, and magnificent. In this succinct and accessible summary of the facts supporting the theory of natural selection, Jerry A. Coyne dispels common misunderstandings and fears about evolution and clearly confirms the scientific truth that supports this amazing process of change. Weaving together the many threads of modern work in genetics, paleontology, geology, molecular biology, and anatomy that demonstrate the "indelible stamp" of the processes first proposed by Darwin, Why Evolution Is True does not aim to prove creationism wrong. Rather, by using irrefutable evidence, it sets out to prove evolution right.

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The Truth About Muhammad: Founder of the World’s Most Intolerant Religion

2,000 تومان

by Robert Spence

Muhammad: a frank look at his influential (and violent) life and teachings

In The Truth about Muhammad, New York Times bestselling author and Islam expert Robert Spencer offers an honest and telling portrait of the founder of Islam-perhaps the first such portrait in half a century-unbounded by fear and political correctness, unflinching, and willing to face the hard facts about Muhammad's life that continue to affect our world today.

From Muhammad's first "revelation" from Allah (which filled him with terror that he was demonpossessed) to his deathbed (from which he called down curses upon Jews and Christians), it's all here-told with extensive documentation from the sources that Muslims themselves consider most reliable about Muhammad.

Spencer details Muhammad's development from a preacher of hellfire and damnation into a political and military leader who expanded his rule by force of arms, promising his warriors luridly physical delights in Paradise if they were killed in his cause. He explains how the Qur'an's teaching on warfare against unbelievers developed-with constant war to establish the hegemony of Islamic law as the last stage.

Spencer also gives the truth about Muhammad's convenient "revelations" justifying his own licentiousness; his joy in the brutal murders of his enemies; and above all, his clear marching orders to his followers to convert non-Muslims to Islam-or force them to live as inferiors under Islamic rule.

In The Truth about Muhammad, you'll learn

- The truth about Muhammad's multiple marriages (including one to a nine-year-old) - How Muhammad set legal standards that make it virtually impossible to prove rape in Islamic countries - How Muhammad's example justifies jihad and terrorism - The real "Satanic verses" incident (not the Salman Rushdie version) that remains a scandal to Muslims - How Muhammad's faulty knowledge of Judaism and Christianity has influenced Islamic theology--and colored Muslim relations with Jews and Christians to this day.

Recognizing the true nature of Islam, Spencer argues, is essential for judging the prospects for largescale Islamic reform, the effective prosecution of the War on Terror, the democracy project in Afghanistan and Iraq, and immigration and border control to protect the United States from terrorism.

All of which makes it crucial for every citizen (and policymaker) who loves freedom to read and ponder The Truth about Muhammad

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The Smartest Kids in the World: And How They Got That Way

2,000 تومان

by Amanda Ripley

How do other countries create “smarter” kids? What is it like to be a child in the world’s new education superpowers? The Smartest Kids in the World “gets well beneath the glossy surfaces of these foreign cultures and manages to make our own culture look newly strange....The question is whether the startling perspective provided by this masterly book can also generate the will to make changes” (The New York Times Book Review).

In a handful of nations, virtually all children are learning to make complex arguments and solve problems they’ve never seen before. They are learning to think, in other words, and to thrive in the modern economy. Inspired to find answers for our own children, author and Time magazine journalist Amanda Ripley follows three Americans embed­ded in these countries for one year. Kim, fifteen, raises $10,000 so she can move from Oklahoma to Finland; Eric, eighteen, trades his high-achieving Minnesota suburb for a booming city in South Korea; and Tom, seventeen, leaves a historic Pennsylvania village for Poland.

Through these young informants, Ripley meets battle-scarred reformers, sleep-deprived zombie students, and a teacher who earns $4 million a year. Their stories, along with groundbreaking research into learning in other cultures, reveal a pattern of startling transformation: none of these countries had many “smart” kids a few decades ago. Things had changed. Teaching had become more rigorous; parents had focused on things that mattered; and children had bought into the promise of education.

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The Brain’s Way of Healing: Remarkable Discoveries and Recoveries from the Frontiers of Neuroplasticity

2,000 تومان

by Norman Doidge

NEW YORK TIMES BESTSELLER

The New York Times–bestselling author of The Brain That Changes Itself presents astounding advances in the treatment of brain injury and illness. Now in an updated and expanded paperback edition.

Winner of the 2015 Gold Nautilus Award in Science & Cosmology

In his groundbreaking work The Brain That Changes Itself, Norman Doidge introduced readers to neuroplasticity—the brain’s ability to change its own structure and function in response to activity and mental experience. Now his revolutionary new book shows how the amazing process of neuroplastic healing really works. The Brain’s Way of Healing describes natural, noninvasive avenues into the brain provided by the energy around us—in light, sound, vibration, and movement—that can awaken the brain’s own healing capacities without producing unpleasant side effects. Doidge explores cases where patients alleviated chronic pain; recovered from debilitating strokes, brain injuries, and learning disorders; overcame attention deficit and learning disorders; and found relief from symptoms of autism, multiple sclerosis, Parkinson’s disease, and cerebral palsy. And we learn how to vastly reduce the risk of dementia, with simple approaches anyone can use.

For centuries it was believed that the brain’s complexity prevented recovery from damage or disease. The Brain’s Way of Healing shows that this very sophistication is the source of a unique kind of healing. As he did so lucidly in The Brain That Changes Itself, Doidge uses stories to present cutting-edge science with practical real-world applications, and principles that everyone can apply to improve their brain’s performance and health.

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Life on the Edge: The Coming of Age of Quantum Biology

2,000 تومان

by Johnjoe McFadden

New York Times Bestseller and an Amazon Best Science Book of 2015

Life is the most extraordinary phenomenon in the known universe; but how did it come to be? Even in an age of cloning and artificial biology, the remarkable truth remains: nobody has ever made anything living entirely out of dead material. Life remains the only way to make life. Are we still missing a vital ingredient in its creation?

Like Richard Dawkins' The Selfish Gene, which provided a new perspective on how evolution works, Life on the Edge alters our understanding of our world's fundamental dynamics. Bringing together first-hand experience at the cutting edge of science with unparalleled gifts of explanation, Jim Al-Khalili and Johnjoe Macfadden reveal that missing ingredient to be quantum mechanics; the phenomena that lie at the heart of this most mysterious of sciences.

Drawing on recent ground-breaking experiments around the world, each chapter in Life on the Edge engages by illustrating one of life's puzzles: How do migrating birds know where to go? How do we really smell the scent of a rose? How do our genes copy themselves with such precision? Life on the Edge accessibly reveals how quantum mechanics can answer these probing questions of the universe.

Guiding the reader through the rapidly unfolding discoveries of the last few years, Al-Khalili and McFadden communicate the excitement of the explosive new field of quantum biology and its potentially revolutionary applications, while offering insights into the biggest puzzle of all: what is life? As they brilliantly demonstrate in these groundbreaking pages, life exists on the quantum edge.

– Winner, Stephen Hawking Medal for Science Communication

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The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution

5,000 تومان

by Walter Isaacson

Following his blockbuster biography of Steve Jobs, Walter Isaacson’s New York Times bestselling and critically acclaimed The Innovators is a “riveting, propulsive, and at times deeply moving” (The Atlantic) story of the people who created the computer and the Internet.

What were the talents that allowed certain inventors and entrepreneurs to turn their visionary ideas into disruptive realities? What led to their creative leaps? Why did some succeed and others fail?

The Innovators is a masterly saga of collaborative genius destined to be the standard history of the digital revolution—and an indispensable guide to how innovation really happens. Isaacson begins the adventure with Ada Lovelace, Lord Byron’s daughter, who pioneered computer programming in the 1840s. He explores the fascinating personalities that created our current digital revolution, such as Vannevar Bush, Alan Turing, John von Neumann, J.C.R. Licklider, Doug Engelbart, Robert Noyce, Bill Gates, Steve Wozniak, Steve Jobs, Tim Berners-Lee, and Larry Page.

This is the story of how their minds worked and what made them so inventive. It’s also a narrative of how their ability to collaborate and master the art of teamwork made them even more creative. For an era that seeks to foster innovation, creativity, and teamwork, The Innovators is “a sweeping and surprisingly tenderhearted history of the digital age” (The New York Times).

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Seven Brief Lessons on Physics

5,000 تومان

by Carlo Rovelli

Look out for Carlo Rovelli's next book, Reality Is Not What It Seems.

Instant New York Times Bestseller

“One of the year’s most entrancing books about science.”—The Wall Street Journal

“Clear, elegant...a whirlwind tour of some of the biggest ideas in physics.”—The New York Times Book Review

This playful, entertaining, and mind-bending introduction to modern physics briskly explains Einstein's general relativity, quantum mechanics, elementary particles, gravity, black holes, the complex architecture of the universe, and the role humans play in this weird and wonderful world. Carlo Rovelli, a renowned theoretical physicist, is a delightfully poetic and philosophical scientific guide. He takes us to the frontiers of our knowledge: to the most minute reaches of the fabric of space, back to the origins of the cosmos, and into the workings of our minds. The book celebrates the joy of discovery.  “Here, on the edge of what we know, in contact with the ocean of the unknown, shines the mystery and the beauty of the world,” Rovelli writes. “And it’s breathtaking.”

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The God Delusion

2,000 تومان

by Richard Dawkins

A preeminent scientist -- and the world's most prominent atheist -- asserts the irrationality of belief in God and the grievous harm religion has inflicted on society, from the Crusades to 9/11.

With rigor and wit, Dawkins examines God in all his forms, from the sex-obsessed tyrant of the Old Testament to the more benign (but still illogical) Celestial Watchmaker favored by some Enlightenment thinkers. He eviscerates the major arguments for religion and demonstrates the supreme improbability of a supreme being. He shows how religion fuels war, foments bigotry, and abuses children, buttressing his points with historical and contemporary evidence. The God Delusion makes a compelling case that belief in God is not just wrong but potentially deadly. It also offers exhilarating insight into the advantages of atheism to the individual and society, not the least of which is a clearer, truer appreciation of the universe's wonders than any faith could ever muster.

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Undeniable: Evolution and the Science of Creation

2,000 تومان

by Bill Nye (Author), Corey S. Powell (Editor)

The New York Times best seller by the host of Bill Nye the Science Guy, with a brand new chapter for the paperback edition! "Evolution is one of the most powerful and important ideas ever developed in the history of science. Every question it raises leads to new answers, new discoveries, and new smarter questions. The science of evolution is as expansive as nature itself. It is also the most meaningful creation story that humans have ever found."-Bill Nye Sparked by a controversial debate in February 2014, Bill Nye has set off on an energetic campaign to spread awareness of evolution and the powerful way it shapes our lives. In Undeniable: Evolution and the Science of Creation, he explains why race does not really exist; evaluates the true promise and peril of genetically modified food; reveals how new species are born, in a dog kennel and in a London subway; takes a stroll through 4.5 billion years of time; and explores the new search for alien life, including aliens right here on Earth.

With infectious enthusiasm, Bill Nye shows that evolution is much more than a rebuttal to creationism; it is an essential way to understand how nature works-and to change the world. It might also help you get a date on a Saturday night.

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Thinking, Fast and Slow

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